Monday, March 26, 2012

A FIELD GUIDE TO Female Founders, Influencers & Deal Makers

"You cannot be an expert in everything, but if you are confident in your deep knowledge of particular area of tech, you will always be respected.”

Jessica Lowe is the CTO of LocalResponse, a NY based startup which has built the first platform to help marketers respond to real-time consumer intent. Jessica has a long career in technology; after receiving a BS in computer science she spent over 15 years as an engineer, favoring the NYC startup community.

On misconceptions about women and tech:I think the biggest misconception about women and tech is that women make better technology managers than hard-core programmers. When I started my career I felt pressured to play more of a client facing and management role before I was ready. It was my desire, after studying computer science for 4 years, to do head-down programming and use my new skills to solve real world problems. I wanted to know technology deeply before I could advise clients or colleagues on a specific direction.”

On advice for budding women techies:My advice to women who are budding techies is to “know your tech”, and know it well. Throughout my career, I have encountered a lot of egos from programmers who want to prove they know more and can do better than every other techie in the room. Instead of feeling intimidated, especially when I found myself to be the only female techie in the room, I armed myself with expertise. You cannot be an expert in everything, but if you are confident in your deep knowledge of particular area of tech, you will always be respected.”

(Source: afieldguideto.com)